About us

Elements Brazil was created to provide value-added services to both producers and consumers through development of a multi-level distribution network. We are bringing the best natural products from Brazil direct to Canadians table. We want the world eating better and that is why we are here! 

Our History

Elements Brazil was founded by our CEO Joao (John) Ribeiro in April 2017. As a swimmer, representing one of the largest swim teams in Brazil, from 9 years old to 22, John has always been passionate of healthy and sports lifestyle. The discipline learnt through sports together with a healthy lifestyle have inspired John out of his comfort zone by leaving the financial industry, where he has more than 10 years of experience, to open Elements Brazil.  

The goal has always been to be a partner of a large company, that represents products related to sports and healthy lifestyle. As a great lover of Açaí bowls that he used to eat after practicing in sports in Brazil, he began to look for a supplier that was excellent and surpassed all others in terms of quality, fruit handling, sanitation safety, the community involved in harvesting and industrialization of the fruit, specially the care for preservation of nature at the time of fruit removal. 

After much research and after visiting and testing several Açaí Berries, he found Petruz Fruity which after long months of negotiation ended up closing an exclusive partnership for representation and distribution of the Petruz Group products in Canada.